The Ultimate Guide to Black Friday Email Marketing Strategies for 2025

Due to the ever-growing e-commerce industry, Black Friday has turned out to be one of the most significant opportunities for brands and retailers to target consumers. E-commerce sales on Black Friday were reported to have increased by 7.5% in 2023 and reached USD 9.8 billion, which is a remarkable figure.

In this guide, we’ll cover the most promising Black Friday email marketing practices, ensuring that active shoppers are well-targeted and that your marketing campaigns are distinctive.