From Passion to Empowerment: How Brittany Golden Is Transforming the Beauty Industry With IGN Nails

On the latest episode of the B2B Breakthrough Podcast, host Ciara Cristo sits down with Brittany Golden, the Founder and CEO of IGL Nails, to explore her inspiring journey of turning a personal passion into a thriving business. From overcoming personal challenges to revolutionizing the press-on nail market, Brittany shares valuable insights on inclusivity, resilience, and building a brand that empowers women.

Table of Contents
From passion to business
Addressing nail bed diversity
Building strong supplier relationships
Networking for retail success
Resilience through challenges
Manifesting future success
Wrapping up

From passion to business

For Brittany Golden, IGL Nails started as more than just a side hustle—it was a form of therapy during one of the most challenging times of her life. After losing her father and finding new creative outlets in the wake of the COVID-19 pandemic, Brittany painted custom press-on nails as a creative outlet while nail salons remained closed. What began as a small passion project quickly gained traction as she started sharing her designs online.

Brittany noticed a glaring gap in the market: press-on nails rarely catered to the diversity of nail bed sizes. This realization became the pivotal moment that sparked the creation of IGL Nails. Her brand quickly evolved into a solution for customers who had struggled to find press-on nails that fit comfortably and securely.

Her journey is a testament to the power of identifying and transforming an unmet need into a full-fledged business. For Brittany, IGL Nails wasn’t just about creating beautiful products—it was about building something that resonated with people and brought inclusivity to an overlooked corner of the beauty industry.

Addressing nail bed diversity

One of IGL Nails’ defining features is its commitment to inclusivity. In a market that often takes a “one-size-fits-all” approach, Brittany recognized the importance of catering to diverse nail bed sizes. She could adapt and refine her product offerings to better serve their needs by maintaining an ongoing feedback loop with her customers.

Whether it’s longer nail beds or flatter shapes, IGL Nails now provides options that empower customers to feel confident with nails that fit perfectly. Brittany’s dedication to listening to her audience and responding to their unique challenges has set her brand apart. This focus on inclusivity elevates her products and builds trust and loyalty among her growing customer base.